Fightback

Book excerpt: The era of digitalization threatens the very core of business as usual for established corporations. We are at a critical time for most incumbent companies, as existing business models are failing, and corporations struggle to adapt to technological change. Current approaches often appear unstructured and are simply not radical enough. This book offers cutting-edge insights into how you can set up an operating model that leverages valuable assets of corporations and entrepreneurs who are masters of technological speed and agility. Fightback will help leaders of large organizations to incorporate a platform and ecosystem strategy in their corporate strategy, create a portfolio of digital ventures and be relentless in execution, ultimately helping them to survive and thrive in the future. Fightback is part of a movement of some of the world's leading entrepreneurs, corporate executives, academics and policy-makers who are driving the next wave of innovation.