Food and Wine Tourism, 2nd Edition

Download or Read eBook Food and Wine Tourism, 2nd Edition PDF written by Erica Croce and published by CABI. This book was released on 2017-04-13 with total page 265 pages. Available in PDF, EPUB and Kindle.
Food and Wine Tourism, 2nd Edition
Author :
Publisher : CABI
Total Pages : 265
Release :
ISBN-10 : 9781786391278
ISBN-13 : 1786391279
Rating : 4/5 (78 Downloads)

Book Synopsis Food and Wine Tourism, 2nd Edition by : Erica Croce

Book excerpt: This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.


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