Fundamentals of Copy & Layout
Download or Read eBook Fundamentals of Copy & Layout PDF written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle.
| Author | : Albert C. Book |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 292 |
| Release | : 1997 |
| ISBN-10 | : 0844230243 |
| ISBN-13 | : 9780844230245 |
| Rating | : 4/5 (43 Downloads) |
Book Synopsis Fundamentals of Copy & Layout by : Albert C. Book
Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
