Fundamentals of Global Strategy
Download or Read eBook Fundamentals of Global Strategy PDF written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle.
| Author | : Cornelis A. de Kluyver |
| Publisher | : Business Expert Press |
| Total Pages | : 272 |
| Release | : 2010-08-20 |
| ISBN-10 | : 9781606490730 |
| ISBN-13 | : 1606490737 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Fundamentals of Global Strategy by : Cornelis A. de Kluyver
Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
