The Fundamentals of Marketing
Download or Read eBook The Fundamentals of Marketing PDF written by Edward Russell and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 194 pages. Available in PDF, EPUB and Kindle.
| Author | : Edward Russell |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 194 |
| Release | : 2017-11-02 |
| ISBN-10 | : 9781350034624 |
| ISBN-13 | : 1350034622 |
| Rating | : 4/5 (24 Downloads) |
Book Synopsis The Fundamentals of Marketing by : Edward Russell
Book excerpt: This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
