Global Market Entry
Author | : Christopher Nagel |
Publisher | : Xlibris Corporation |
Total Pages | : 87 |
Release | : 2012-08 |
ISBN-10 | : 9781477158746 |
ISBN-13 | : 147715874X |
Rating | : 4/5 (46 Downloads) |
Book excerpt: This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm's international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more granular' issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.