Global Nollywood

Book excerpt: “Reveals in fascinating detail the wild popularity, controversies, and complaints provoked by this film form . . . shap[ing] the media landscape of Africa.” —Brian Larkin, Barnard College Global Nollywood considers this first truly African cinema beyond its Nigerian origins. In fifteen lively essays, this volume traces the engagement of the Nigerian video film industry with the African continent and the rest of the world. Topics such as Nollywood as a theoretical construct, the development of a new, critical film language, and Nollywood’s transformation outside of Nigeria reveal the broader implications of this film form as it travels and develops. Highlighting controversies surrounding commodification, globalization, and the development of the film industry on a wider scale, Global Nollywood gives sustained attention to Nollywood as a uniquely African cultural production. “Offers original material with respect to the transnational presence of Nollywood.” ?Moradewun Adejunmobi, University of California, Davis “Unveils a fascinating variety of the ways in which Nollywood cinema is viewed and interpreted.” ?Research in African Literatures “Delightfully entertaining yet appropriately erudite. . . . A welcome addition to the fields of film, media, African, and cultural studies.” —Cinema Journal “Highly recommended.” ?Choice “[T]he cumulative effect of [these] studies is to provide invaluable information for those wishing to keep up with where African cinema is today.” ?Journal of African History “Global Nollywood represents the most up-to-date research on Nollywood as a transnational cultural practice and is a must-read for scholars and students of African screen media.” —African Studies Review “Ground-breaking. . . . It proves that, in spite of appearing to be a niche market, Nollywood . . . can no longer be excluded from the canon of African cinema in the field of film studies.” ?African Affairs