Global Perspectives on the Emerging Trends in Public Diplomacy

Book excerpt: Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.