In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinat

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the wo

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book exam

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governan