Globalization, Culture, and Branding
Download or Read eBook Globalization, Culture, and Branding PDF written by C. Torelli and published by Springer. This book was released on 2013-11-19 with total page 189 pages. Available in PDF, EPUB and Kindle.
| Author | : C. Torelli |
| Publisher | : Springer |
| Total Pages | : 189 |
| Release | : 2013-11-19 |
| ISBN-10 | : 9781137331953 |
| ISBN-13 | : 113733195X |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis Globalization, Culture, and Branding by : C. Torelli
Book excerpt: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
