Explains terms and concepts in philosophy, anthropology, literature, cultural studies, cinema, and women's studies, and identifies important individuals in the

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised in

The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structurali

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti