GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Des

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environm

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environme

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life