Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer con

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This