Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Download or Read eBook Handbook of Research on Digital Media and Advertising: User Generated Content Consumption PDF written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 770 pages. Available in PDF, EPUB and Kindle.
| Author | : Eastin, Matthew S. |
| Publisher | : IGI Global |
| Total Pages | : 770 |
| Release | : 2010-07-31 |
| ISBN-10 | : 9781605667935 |
| ISBN-13 | : 1605667935 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by : Eastin, Matthew S.
Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
