Handbook of Research on Franchising
Download or Read eBook Handbook of Research on Franchising PDF written by Frank Hoy and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 639 pages. Available in PDF, EPUB and Kindle.
| Author | : Frank Hoy |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 639 |
| Release | : 2017-10-27 |
| ISBN-10 | : 9781785364181 |
| ISBN-13 | : 1785364189 |
| Rating | : 4/5 (81 Downloads) |
Book Synopsis Handbook of Research on Franchising by : Frank Hoy
Book excerpt: Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
