Future Policies and Strategies for Nation Branding
Download or Read eBook Future Policies and Strategies for Nation Branding PDF written by Viktoria Pistikou and published by Business Science Reference. This book was released on 2021 with total page 315 pages. Available in PDF, EPUB and Kindle.
Author | : Viktoria Pistikou |
Publisher | : Business Science Reference |
Total Pages | : 315 |
Release | : 2021 |
ISBN-10 | : 1799875334 |
ISBN-13 | : 9781799875338 |
Rating | : 4/5 (34 Downloads) |
Book Synopsis Future Policies and Strategies for Nation Branding by : Viktoria Pistikou
Book excerpt: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--