Handbook of Service Marketing Research
Download or Read eBook Handbook of Service Marketing Research PDF written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle.
| Author | : Roland T. Rust |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 629 |
| Release | : 2014-02-28 |
| ISBN-10 | : 9780857938855 |
| ISBN-13 | : 0857938851 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust
Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
