Harnessing Place Branding through Cultural Entrepreneurship
Download or Read eBook Harnessing Place Branding through Cultural Entrepreneurship PDF written by F. Go and published by Springer. This book was released on 2014-12-08 with total page 456 pages. Available in PDF, EPUB and Kindle.
| Author | : F. Go |
| Publisher | : Springer |
| Total Pages | : 456 |
| Release | : 2014-12-08 |
| ISBN-10 | : 9781137465160 |
| ISBN-13 | : 1137465166 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis Harnessing Place Branding through Cultural Entrepreneurship by : F. Go
Book excerpt: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
