Health and Wellness Tourism

Download or Read eBook Health and Wellness Tourism PDF written by Melanie K. Smith and published by Routledge. This book was released on 2009 with total page 400 pages. Available in PDF, EPUB and Kindle.
Health and Wellness Tourism
Author :
Publisher : Routledge
Total Pages : 400
Release :
ISBN-10 : 9780750683432
ISBN-13 : 0750683430
Rating : 4/5 (32 Downloads)

Book Synopsis Health and Wellness Tourism by : Melanie K. Smith

Book excerpt: Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.


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