Hospitality Marketing Management

Download or Read eBook Hospitality Marketing Management PDF written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle.
Hospitality Marketing Management
Author :
Publisher : Wiley Global Education
Total Pages : 386
Release :
ISBN-10 : 9781119195153
ISBN-13 : 1119195152
Rating : 4/5 (53 Downloads)

Book Synopsis Hospitality Marketing Management by : David C. Bojanic

Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.


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From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situati