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Book excerpt: The web has its own language, aesthetics, issues, and problems; yet the infrastructure and rules of web site design are still in their infancy. Here, the author discusses how Web designers should collaborate with editors and engineers, have an acute understanding of the concept of real-time, master hypertext, know their audience, be wary of multimedia, and create sites that emphasize simplicity and clarity and that users can move through quickly. Includes numerous color reproductions of web pages. Annotation copyrighted by Book News, Inc., Portland, OR