How Cities Become Brands

Download or Read eBook How Cities Become Brands PDF written by Eric Häusler and published by Springer Nature. This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle.
How Cities Become Brands
Author :
Publisher : Springer Nature
Total Pages : 234
Release :
ISBN-10 : 9783658437763
ISBN-13 : 3658437766
Rating : 4/5 (63 Downloads)

Book Synopsis How Cities Become Brands by : Eric Häusler

Book excerpt:


How Cities Become Brands Related Books

How Cities Become Brands
Language: en
Pages: 234
Authors: Eric Häusler
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Rethinking Place Branding
Language: en
Pages: 252
Authors: Mihalis Kavaratzis
Categories: Business & Economics
Type: BOOK - Published: 2014-11-25 - Publisher: Springer

DOWNLOAD EBOOK

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
Marketing Countries, Places, and Place-associated Brands
Language: en
Pages: 392
Authors: Papadopoulos, Nicolas
Categories: Business & Economics
Type: BOOK - Published: 2021-09-14 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products
City Branding
Language: en
Pages: 21
Authors: Viktoria Schoja
Categories: Business & Economics
Type: BOOK - Published: 2016-03-14 - Publisher: Anchor Academic Publishing

DOWNLOAD EBOOK

City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desira
The Political Economy of City Branding
Language: en
Pages: 221
Authors: Ari-Veikko Anttiroiko
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

DOWNLOAD EBOOK

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra