Marketing the Arts

Download or Read eBook Marketing the Arts PDF written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle.
Marketing the Arts
Author :
Publisher : Rowman & Littlefield
Total Pages : 275
Release :
ISBN-10 : 9781538128961
ISBN-13 : 1538128969
Rating : 4/5 (61 Downloads)

Book Synopsis Marketing the Arts by : Anthony Rhine

Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website


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