HOW TO USE ANN FOR LINK PREDICTION IN SOCIAL NETWORK

Book excerpt: Social Networks (SNs) have attracted many users and have become an integrated part of the individual’s daily practices. The rapid climb of SNs like Twitter and Facebook has generated a great deal of knowledge that sets direction for research in social relationships. The knowledge network represented by Facebook is predicated on information transmission, sharing, and exchange. The prediction process from prior information of the event helps to know the evolution of social networks and assists the companies in effective decision making during a typical recommendation system . Social network connection prediction is an efficient technique for the analysis of the evolution of social organizations and formation of the social network relations.Link prediction is a crucial research direction within the field of complex networks and data processing . Some complex physical processes like local stochastic processes also are wont to measure the similarity between network nodes and improve the accuracy of the link prediction . In other words two linked nodes during a network may have a possible relationship. Analyzing whether there's a possible relationship can help to seek out potential links and tightness measures the intensity of the connection. Currently with the rapid development, online social networks have been a neighborhood of people’s life.