Humor in the Advertising Business
Download or Read eBook Humor in the Advertising Business PDF written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle.
| Author | : Fred K. Beard |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 224 |
| Release | : 2008 |
| ISBN-10 | : 0742554260 |
| ISBN-13 | : 9780742554269 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis Humor in the Advertising Business by : Fred K. Beard
Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
