Hybrid Value Creation
Download or Read eBook Hybrid Value Creation PDF written by Vivek K. Velamuri and published by Springer Science & Business Media. This book was released on 2013-04-09 with total page 198 pages. Available in PDF, EPUB and Kindle.
| Author | : Vivek K. Velamuri |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 198 |
| Release | : 2013-04-09 |
| ISBN-10 | : 9783834939616 |
| ISBN-13 | : 3834939617 |
| Rating | : 4/5 (16 Downloads) |
Book Synopsis Hybrid Value Creation by : Vivek K. Velamuri
Book excerpt: This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.
