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Independent Luxury
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Authors: Jonas Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2015-07-26 - Publisher: Springer

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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont hav
Developing Successful Global Strategies for Marketing Luxury Brands
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Authors: Mosca, Fabrizio
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Type: BOOK - Published: 2021-03-26 - Publisher: IGI Global

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In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe
Independent Luxury
Language: en
Pages: 268
Authors: Jonas Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2015-07-26 - Publisher: Springer

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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont hav
Krautsack V. Anderson
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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
Language: en
Pages: 470
Authors: Marios Sotiriadis
Categories: Business & Economics
Type: BOOK - Published: 2018-07-11 - Publisher: Emerald Group Publishing

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This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the know