Jump the Curve

Book excerpt: Today's explosive and emerging economy is every business executive's biggest opportunity--and most pressing threat. In the next decade, exponential trends in computers, bandwidth, gene sequencing, nanotechnology, and other fields will transform the global economy. However, many companies won't realize the impact of these trends until their products and services become obsolete--almost overnight. Jump the Curve describes the 50 essential strategies managers and organizations must adopt to stay ahead of the curve. While other books such as The World Is Flat and The Tipping Point have explained the effect of accelerating technologies, Jump the Curve explains how to use exponential change to expand markets and create new products. It's the book every product or service provider needs to stay ahead of the competition. AUTHOR: noVeritas Group, a leading international consultancy on business and technology. Clients include leading venture capital firms, state governments, and Fortune 100 companies. Uldrich's work has appeared in the Wall Street Journal, Investor's Business Daily, BusinessWeek, The Futurist and The Motley Fool. He is also a frequent commentator on CNN, MSNBC, and National Public Radio.