Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of inno

This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or serv

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed acros