Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new busines

Innovation Management provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the su

Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Innovation management has become a well-established fie

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent t