Influencer Marketing Guide - Special Edition

Book excerpt: Influencer marketing involves brands uniting with online influencers to request products or services. Some influencer marketing collaborations are less palpable than that – brands simply work with influencers to ameliorate brand recognition. The important thing then's that the online collaborators are authentically influential. They've to impact the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much further than chancing someone with an followership and offering them plutocrat or exposure to say good effects about you.