Instructor's Manual to Accompany Strategic Marketing Problems
Download or Read eBook Instructor's Manual to Accompany Strategic Marketing Problems PDF written by Roger A. Kerin and published by . This book was released on 1984 with total page 324 pages. Available in PDF, EPUB and Kindle.
| Author | : Roger A. Kerin |
| Publisher | : |
| Total Pages | : 324 |
| Release | : 1984 |
| ISBN-10 | : PSU:000013325954 |
| ISBN-13 | : |
| Rating | : 4/5 (54 Downloads) |
Book Synopsis Instructor's Manual to Accompany Strategic Marketing Problems by : Roger A. Kerin
Book excerpt: Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
