Integrated Organisational Communication
Download or Read eBook Integrated Organisational Communication PDF written by Rachel Barker and published by Juta and Company Ltd. This book was released on 2005-08 with total page 460 pages. Available in PDF, EPUB and Kindle.
| Author | : Rachel Barker |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 460 |
| Release | : 2005-08 |
| ISBN-10 | : 0702166642 |
| ISBN-13 | : 9780702166648 |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis Integrated Organisational Communication by : Rachel Barker
Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
