The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o

As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volat