Investment Euphoria and Money Madness

Book excerpt: Investment Euphoria and Money Madness is essential reading for anyone seeking to make a profit in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Investment Euphoria provides a compelling view of human behavior in a money environment. Because money has a way of stirring the emotions and clouding the judgment, it can change the way that people behave. By understanding yourself, Prof Gunn maintains, you will learn the keys to better financial performance. Thoughtful, helpful, clear and concise, Investment Euphoria and Money Madness contains a wealth of insights for successful and stress-free investing and money management.