It Really Is Just Good Business

Book excerpt: It Really Is Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure. Organisations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. It Really Is Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society. The author has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book. It is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures It Really Is Just Good Business is delivered in a pragmatic, common-sense, conversational style. It provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. Read this book to ensure you build a fantastic business that feeds your soul - as well as your bank account.