Jazz Sells: Music, Marketing, and Meaning

Download or Read eBook Jazz Sells: Music, Marketing, and Meaning PDF written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 289 pages. Available in PDF, EPUB and Kindle.
Jazz Sells: Music, Marketing, and Meaning
Author :
Publisher : Routledge
Total Pages : 289
Release :
ISBN-10 : 9781317699781
ISBN-13 : 1317699785
Rating : 4/5 (81 Downloads)

Book Synopsis Jazz Sells: Music, Marketing, and Meaning by : Mark Laver

Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.


Jazz Sells: Music, Marketing, and Meaning Related Books

Jazz Sells: Music, Marketing, and Meaning
Language: en
Pages: 289
Authors: Mark Laver
Categories: Music
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

DOWNLOAD EBOOK

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio
Jazz Sells: Music, Marketing, and Meaning
Language: en
Pages: 262
Authors: Mark Laver
Categories: Music
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

DOWNLOAD EBOOK

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio
The Oxford Handbook of Music and Advertising
Language: en
Pages: 954
Authors: James Deaville
Categories: Music
Type: BOOK - Published: 2021-01-18 - Publisher: Oxford University Press

DOWNLOAD EBOOK

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising mess
Global Jazz
Language: en
Pages: 437
Authors: Clarence Bernard Henry
Categories: Music
Type: BOOK - Published: 2021-08-30 - Publisher: Routledge

DOWNLOAD EBOOK

Global Jazz: A Research and Information Guide is an annotated bibliography that explores the global impact of jazz, detailing the evolution of the African Ameri
Jazz as Visual Language
Language: en
Pages: 190
Authors: Nicolas Pillai
Categories: Social Science
Type: BOOK - Published: 2016-11-30 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This book provides a timely analysis of the relationship between jazz and recording and broadcast technologies in the early twentieth century. Jazz histories ha