Journalism and Media Convergence
Download or Read eBook Journalism and Media Convergence PDF written by Heinz-Werner Nienstedt and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 176 pages. Available in PDF, EPUB and Kindle.
| Author | : Heinz-Werner Nienstedt |
| Publisher | : Walter de Gruyter |
| Total Pages | : 176 |
| Release | : 2013-04-30 |
| ISBN-10 | : 9783110302899 |
| ISBN-13 | : 3110302896 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Journalism and Media Convergence by : Heinz-Werner Nienstedt
Book excerpt: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
