Kuenyehia on Entrepreneurship

Book excerpt: 'Kuenyehia on Entrepreneurship' is a ground-breaking resource for students of Entrepreneurship, focusing on local content from Ghana, one of the World's fastest growing economies. Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google. Key to its uniqueness is a wide-ranging collection of profiles of successful Ghanaian entrepreneurs as well as sections on particular challenges for prospective investors in Ghana - local content which makes this Ghanaian textbook on entrepreneurship a must-read for both Ghanaian students of entrepreneurship and investors with an interest in the Ghanaian economic renaissance. Elikem Nutifafa Kuenyehia is the founder of Oxford & Beaumont, a leading law firm that, since 2006, has become internationally recognised as one of Ghana's leading law firms and has advised on over twelve billion US dollars ($12b) worth of deals for clients such as Citibank, International Finance Corporation, Coca-Cola, Goldman Sachs and Vodafone. A graduate of Northwestern University's Kellogg School of Management, Elikem holds a bachelor's and master's degree in jurisprudence from the University of Oxford and attended Achimota School. Prior to setting up Oxford & Beaumont, he was part of the start-up team that set up United Bank for Africa (Ghana) Limited (then Standard Trust Bank Ghana Limited), where he developed Ghana's first zero deposit account and the blueprint for the bank's market entry strategy. He also previously worked for Diageo and the leading premium international law firm Linklaters LLP. Elikem's love affair with Entrepreneurship began in the early 1990s, when he ran a successful greeting card enterprise, co-founded the erstwhile Filla! Magazine and created, developed and co-hosted 'Second Generation', an award winning prime-time youth television show. His latest venture is Royal Afrideki, an early stage venture capital firm focused on Ghanaian small and medium sized enterprises. Elikem serves on the boards of Metropolitan Insurance Company Limited (a member of the prestigious Ghana Club 100), Google Ghana Limited, Chase Petroleum Ghana Limited and Beige Capital Limited and was named a Young Global Leader by the World Economic Forum, and one of 'Africa's 40 under-40' achievers by The Network Journal. He also received the Millennium Excellence Awards' Young Professional of the Year Award in 2006, and, at Kellogg, the 2002 Business Leadership Award. In 1999, he was part of the team named 'Restructuring Team of 1999' by UK's Legal Business Magazine. Elikem is a solicitor admitted in England, Wales and Ghana, and teaches entrepreneurship at the Ghana Institute of Management and Public Administration (GIMPA).