Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing,

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of

This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and co

Branding- the process of building a positive impression of a product or company by linking its name or logo with images or feelings- is an essential tool for al