Lessons from a Chief Marketing Officer
Download or Read eBook Lessons from a Chief Marketing Officer PDF written by Bradford C. Kirk and published by McGraw-Hill Companies. This book was released on 2003 with total page 243 pages. Available in PDF, EPUB and Kindle.
| Author | : Bradford C. Kirk |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 243 |
| Release | : 2003 |
| ISBN-10 | : 0071403175 |
| ISBN-13 | : 9780071403177 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis Lessons from a Chief Marketing Officer by : Bradford C. Kirk
Book excerpt: This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.
