Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Download or Read eBook Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge PDF written by Rajeev Batra and published by Routledge. This book was released on 2015-07-17 with total page 488 pages. Available in PDF, EPUB and Kindle.
| Author | : Rajeev Batra |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2015-07-17 |
| ISBN-10 | : 9781317466154 |
| ISBN-13 | : 1317466152 |
| Rating | : 4/5 (54 Downloads) |
Book Synopsis Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by : Rajeev Batra
Book excerpt: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
