Longing, Belonging, and the Making of Jewish Consumer Culture

Book excerpt: The Institute of Jewish Studies, founded in 1954 by the late Alexander Altmann, is dedicated to the promotion of all aspects of scholarship in Jewish Studies and related fields. Its programmes include public lectures, seminars, and annual conferences. All lectures and conferences are open to the general public. Jewish history has been extensively studied from social, political, religious, and intellectual perspectives, but the history of Jewish consumption and leisure has largely been ignored. The hitherto neglect of scholarship on Jewish consumer culture arises from the tendency within Jewish studies to chronicle the production of high culture and entrepreneurship. Yet consumerism played a central role in Jewish life. This volume is the first of its kind to deal with the topic of Jewish consumer culture. It gives new insights on Jewish belongings and longings and provides multiple readings of Jewish consumer culture as a vehicle of integration and identity in modern times