Management Speak

Download or Read eBook Management Speak PDF written by David Greatbatch and published by Psychology Press. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle.
Management Speak
Author :
Publisher : Psychology Press
Total Pages : 180
Release :
ISBN-10 : 041530623X
ISBN-13 : 9780415306232
Rating : 4/5 (3X Downloads)

Book Synopsis Management Speak by : David Greatbatch

Book excerpt: "Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life. Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents." -- Jacket.


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