Managing Health Promotion

Book excerpt: This is a concise, practical and timely guide to the improved management of health promotion. It includes information on systems for quality improvement and audit of health promotion. It describes a developmental approach to intervention based on the values and processes of individual autonomy, democracy, mutual empowerment and community participation. Emphasis is placed both on how to create organizations and conditions which enhance health and quality of life, and on how to empower individuals and forge relationships through which everyone makes health gains. Recent research and evaluation is discussed in a practical way including how best to help people change their lifestyles and how to extend our outreach so that hard-to-reach groups become active participants. [Editor]