Managing Stakeholders As Clients

Book excerpt: Gathering decades of research on communications and stakeholder relations, Mrio Trentim, PfMP, CBAP, suggests a paradigm shift in the way project managers view their stakeholders. Using the four "ships" (sponsorship, partnership, leadership, and citizenship), the author charts a successful path for identifying and communicating with stakeholders that will positively impact the way you view stakeholders and how they influence your project. Managing stakeholders as clients is a new approach, moving away from traditional stakeholder management where the focus is managing expectations, to a proactive engagement and involvement of stakeholders. In this newly revised edition, Trentim goes beyond theory to offer real tools and valuable resources focused on presenting what works when it comes to stakeholder management. His light, conversational style pulls together a wide range of perspectives on various topics including: A Guide to the Project Management Body of Knowledge (PMBOK Guide),