Market-led Strategic Change
Download or Read eBook Market-led Strategic Change PDF written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 561 |
| Release | : 2009 |
| ISBN-10 | : 9781856175043 |
| ISBN-13 | : 1856175049 |
| Rating | : 4/5 (43 Downloads) |
Book Synopsis Market-led Strategic Change by : Nigel Piercy
Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
