For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha

Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut throug

"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, sett

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing