The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges ar

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Des

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, gree

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,

Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digit