Marketing and the Quality-of-Life Interface
Download or Read eBook Marketing and the Quality-of-Life Interface PDF written by A. Coskun Samli and published by Praeger. This book was released on 1987-06-23 with total page 412 pages. Available in PDF, EPUB and Kindle.
| Author | : A. Coskun Samli |
| Publisher | : Praeger |
| Total Pages | : 412 |
| Release | : 1987-06-23 |
| ISBN-10 | : UOM:39015012822345 |
| ISBN-13 | : |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Marketing and the Quality-of-Life Interface by : A. Coskun Samli
Book excerpt: The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
